L’”affaire” kryptonite avait été un des déclencheurs de l’INFLUENCE des blogueurs auprès des marques; Qui n’a pas vu en effet des présentations avec la petite vidéo concernant kryptonite ?

Comme dans le monde réel , quelques temps après … voici peut être la vérité sur ce qui s’est réellement passé, via quelqu’un qu’on ne peut soupçonner d’être contre les blogs..Dave Taylor:

Debunking the myth of Kryptonite Locks and the Blogosphere

Il s’agit d’une interview de Dave Taylor avec Donna Tocci, Public Relations Manager chez Kryptonite.

2 commentaires de Dave sont édifiants:

[The common « myth » of the Kryptonite story is that the company wasn’t paying attention to the blogosphere and that it took weeks for it to learn that there was a problem, but as you can see it isn’t true and Donna and her team were aware of the problem from the very first day. –DT]

[Again, the « myth » of the Kryptonite story, that the company was out of touch and didn’t know anything had happened until the New York Times broke the story is completely false. Indeed, it is the desire to debunk the untruths and myths about this entire situation that motivated me to produce this interview with Donna in the first place. –DT]

[Another important point. In the big picture the negative publicity that Kryptonite received in the blogosphere hasn’t adversely affected the company in the long term. Much of that is due to the savvy response of the Kryptonite team, but it’s also a mark of the limits of the influence of the blogosphere. We’re an influential bunch, but blogs haven’t completely obsoleted other forms of market communication by any means. –DT]