Le guardian annonce la fin de la primauté du papier sur le web. Quelques phrases “choc”:
- and every man and woman at News International is scurrying to satisfy Rupert Murdoch’s new interest in the medium.
- The paper, after all, is where the profit comes from. Or, in the case of loss-making titles, at least the revenue. It’s true that, in an otherwise miserable market, internet advertising revenues are racing away, but they are starting from a low base. More than 90% of newspaper ad revenue typically comes from the paper rather than its internet site.
- Are they the 360,000 people who buy the paper or the 13.3 million unique users who see it free on the internet? Has a reader more right to insult a writer on the Comment is Free website when he has paid 70p for the paper or clicked on the website for nothing?
- Rather, we are back to that daunting, unmapped territory that requires the creation and servicing of a large audience, in the knowledge that the means of turning a profit from it will follow. It’s worrying not knowing where the money is coming from and how much there will be, but not as worrying as wondering whether you’ve even got an audience.
Voilà ! Le problème est posé.; Que se passera-t-il ? Y aura-t-il marche arrière ? Nous sommes condamnés à regarder cet exemple car ce n’est pas en France qu’un groupe de presse osera ça.. (peut être avec raison, peut être avec manque d’audace.. on saura ça quand l’histoire sera réécrite par les vainqueurs.. après ..
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