Une récente étude de Forrester indique seulement 1% des foyers “online” américains “consomment” du podcast et surtout pour écouter du contenu “radio” en décalé (hé hé hé …)
Charlène LI précise que: “Which leads me to my skepticism about the adoption and breadth of podcasting – measurement is still really hard to do (there’s some light at the end of the tunnel from firms like Podtrac and Podbridge, the latter of which has a way to track listens as well as downloads). Forrester projects that just 700,000 households in the US in 2006 will use podcasting, and that it will grow to 12.3 million households in the US by 2010. (See Forrester’s « The Future Of Digital Audio » report). Just to give you some context, we expect MP3 adoption to be almost 11 million households in the US this year, and grow to 34.5 million households by 2010. So that means in four years, about a third of those MP3 owners will be listening to podcasts on those devices. Podcasting will get easier and the content will get better, but it will all take time.”
De même que beaucoup de blogs servent d’espace de stockage, les podcasts vont ils être des espaces de stockage d’audio ou uniquement réservés aux Geeks ?
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