Les blogs sont souvent utiles de par le fait qu’ils ont automatiquement des flux RSS associés or bizaremment personne ne parle trop dans la blogosphère de la puissance des flux RSS et de leurs nombreuses possibilités. En revanche on voit de plus en plus apparaître les petites icônes qui signalent l’existence d’un flux RSS. Via Nooked, quelques citations à propos des flux RSS:
« If you do a marketing site and you don’t have an RSS feed today you should be fired »
Robert Scoble, Microsoft
« RSS: why it’s important – Finiding it hard to stay abreast of the latest news and conversations on the Web? »
CNet
« RSS feeds offer info warriors a way to take the pulse of hundreds of sites »
Online Journalism Review (0JR)
« Press Releases by RSS? Why not? I could choose which ones to receive, and to read, a hell of a lot more easily »
Charles Arthur, Independent
« Getting away from the drawbacks of e-mail-that it’s too imposing-and yet the drawbacks of the Web site-that you don’t know if there’s something new and interesting there-[RSS] is about solving that. »
Bill Gates, CEO Microsoft
« The best PR people have their heads to the ground in many ways, and RSS is a great way to monitor what’s being says in the news… It automates the ability to stay on top of what journalists are writing. »
Steve Rubel, VP of client services at CooperKatz
RSS « brings websites to the user, who would otherwise have to chase the website. »
Keith O’Brien, PR Week
« Sending marketing messages and newsletters via email has become a fool’s errand; the obvious work-around is RSS. I’d much prefer to get public relations materials this way. »
Dan Gillmor, Computerworld
« The day will come when the online location of a company’s RSS feed will be just as much of a PR pro’s email signature file as his or her email address, home page and phone number. »
PR Guru Phil Gomes
« If [public-relations people] would start creating RSS feeds of releases, journalists and the public at large could see the material they want, and the PR industry would be able to stop blasting huge amounts of e-mail. »
Technology journalist Dan Gillmor
« I’ve been looking at the future of information, and part of it is spelled R-S-S. »
Noted technology journalist Dan Gillmor
« If PR companies were to develop RSS feeds, they would stand out from the crowd, if for no other reason than email inboxes of journalists are increasingly difficult places to navigate for relevant information. »
Ralph Averbuch, Director of ElectricNews.net
I wish public-relations people would get with the program. If they’s only start creating RSS feeds of releases, journalists and the public at large could see the material they want, and the PR industry would be able to stop blasting huge amounts of email to people whose inboxes are already over-cluttered.
Dan Gillmor, SiliconValley.com
From an end-user perspective, RSS fits unobtrusively into the mix of information services available. As with all advancements, public relations professionals need to stay abreast of changes, embrace them, and use them to their benefit.
Steve Rubel, VP of client services at CooperKatz
« PR folks – let me know if you’re developing technology-focused RSS feeds. It’s time to leave the email pitching mess behind. »
Mark Jones, InfoWorld
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